The INNOVASION SP project is a strategic, creative and technological activity in which brands have the opportunity to join the largest urban festival in Latin America with the aim of promoting the design culture, whether through product launches, artistic installations or institutional campaigns. It is also a marketing and relationship initiative to connect and bring together industries, companies and organizations with their respective audiences.
To conceptualize the project, Atelier Marko Br...
Read more
The INNOVASION SP project is a strategic, creative and technological activity in which brands have the opportunity to join the largest urban festival in Latin America with the aim of promoting the design culture, whether through product launches, artistic installations or institutional campaigns. It is also a marketing and relationship initiative to connect and bring together industries, companies and organizations with their respective audiences.
To conceptualize the project, Atelier Marko Brajovic presents in Tidelli space the work called "WAVE", an immersive installation that leads us to navigate between the waves created by the brand's products. The elements that make up this work of urban scale are thought as modular furnitures that are structured among themselves. The component is developed through Tidelli's structure and braid manufacturing technique, casting a different chromaticism to reproduce a "giant wave". It will be a lively, creative and interactive intervention to turn the space into an iconic installation.
The three-dimensional aerial structure, made with nautical ropes, will serve as an invitation to the entrance of the store, that will house the launches of the INNOVASION SP partner brands, exposed as in an art gallery. The three floors will be produced and decorated with the best of design.
From House of INNOVASION SP, Casa & Jardim Magazine will do the live coverage through interviews, reports, website postings and social networks.
Event: Innovasion SP
Format: Installation
Job description: architecture and scenography
Author: Atelier Marko Brajovic
Creative Director: Marko Brajovic
Project Director: Bruno Bezerra
Assistant Architects: Daniel Locatelli, Nick Makhalik
Sponsored by: Tidelli Outdoor Living and Tutto A Bordo, Minimal, Docol Metais Sanitários, Caran Cortinas e Persianas, Mont Blanc, Mármores & Granitos, Rádio Eldorado, Programa Tudo com Estilo, Revista Casa e Jardim, Stella Artois, Domazak Fine Art, ABD e projeto Semana Criativa de Tiradentes.
Organizers INNOVASION SP: B2B, marketing company from Ricardo Caminada, Thaís Tiemi e Isabel Patrão, Rae, MP Agência de Comunicação Integrada, represented by Marcelo Ponzoni, and Renata Sherman PR.
Supported by: Design Weekend!, ABD - Brazilian Association of Interior Designers, Media Partners Casa & Jardim Magazine and Eldorado FM Radio
Manufactured by: Tidelli
zoom_in
