close

Newsletter

Your subscription has been successful confirmed

close
  • All
  • Works
  • Educational
  • Media
  • Profile
  • Contact
  • DesignbyNature Hybrida
  • Newsletter
  • Português
cancel architecture
cancel Exhibition Design
cancel Installation
cancel Biomimetic
cancel Book
cancel Phenomenology
cancel bamboo
cancel Catalogue
cancel Creative Direction
cancel Set Design
cancel Behaviorology
cancel Product Design
cancel Interior Design
cancel Visual Communication
keyboard_arrow_left
keyboard_arrow_right
keyboard_arrow_left
zoom_in

#Tuiteratura

SESC Santo Amaro, São Paulo, Brazil - 2013

Designing the environment for the installation with the theme "#Tuiteratura" required to think about the space in a hybrid way combining virtual and concrete realities, where the dematerialization of built space became inevitable.

The concept of this installation draws from an approach where people, literature and time come together in a unique and powerful gesture, creating a multisensory experience for visitors.

The content is presented "in" and "through" the body itself, incorporating hu...

Read more

Designing the environment for the installation with the theme "#Tuiteratura" required to think about the space in a hybrid way combining virtual and concrete realities, where the dematerialization of built space became inevitable.

The concept of this installation draws from an approach where people, literature and time come together in a unique and powerful gesture, creating a multisensory experience for visitors.

The content is presented "in" and "through" the body itself, incorporating human participation and demonstrating that the act of writing, independent of its environment, can only be accomplished through human interaction. Sound, light, words, body and image transmit and receive content in a composite generated in #Tuiteratura.

A screen 3 meters high and 16 meters long crosses the dark environment, and transforms it into an immersive, interactive digital cave. The visuals created by Polish artist Tomek Sadurski suggest a numerical ecosystem with unpredictable behavior, which is inhabited by creatures formed by moving characters.

These characters react to people, creating an environment in which the analog and digital worlds complement each other and expand the notion of reality. The soundscape created by Rodrigo Berg extends this collaborative experience in real time.

Kinetic sensors capture the presence of visitors and reflect their silhouettes in electronic shadows on the interactive screen. Divided into four stages, this screen displays content selected by curator Giselle Zamboni.

At first the visitor comes into contact with the poetry of iconic Brazilian and Portuguese authors transposed into Twitter feeds. In the next stage, the verse of significant twitters users is re-created within the visitor’s shadow. In the third stage, the interactive screen displays poems composed in real time at the #Tuiteratura installation, transforming their shadow into a dance of poetry.

Finally, at the end of the long screen, a circular keyboard interface allows the visitor to create their own poetry with their body’s movement and add it to the installation.

In front of the large interactive screen, visitors find a waveform bench with tactile tweets printed in braille on it. This bench was created to extend the literary experience to the visually impaired.

Sensors recognize the presence of seated visitors and send them unidirectional, sonic tweets.

The #Tuiteratura installation took place at SESC Santo Amaro, which is on the edge of the city of São Paulo and outside the recognized gallery circuit.

This area, which lacks economic and cultural resources, gave this interactive electronic experience an even stronger sensory impact and reinforced its democratic appeal.

Reflection on the effects that new digital technologies have on our everyday lives was more heightened among this population that is often excluded from such experiences and discussions, while the installation also invigorated the literary works themselves and their impact.

 

Commissioned by: SESC

Format: Exhibition

Job description: set design

 

Video

Mark Cimardi (Camera Work)

Rodrigo Berg (Editing and Effects)

 

Curator - Giselle Zamboni

Curator’s Assistant - Reni Adriano

 

SESC Staff

Monica Calmon (Project Coordination)

Alexandre Caversan Simonelli (Programming Coordination)

Ricardo Martins (Communication Coordination)

Ana Luiza Souza Correia (Food Services)

Marcelo Alberini (General Services)

Fabiano Mendes (Technical Maintenance)

Vanessa Zago (Administration)

 

Installation Design

Estudio Guto Requena and Atelier Marko Brajovic (General Creative Direction)

Architect Carmela Rocha and architect Beatriz Falleiros (Coordination)

 

Art Direction

Estudio Guto Requena, Atelier Marko Brajovic and Tomek Sadurski

 

Interactive Graphic Design

Tomek Sadurski and Rodrigo Berg

 

Interactive Engineering

Emotique

Álvaro Uña e Juan Coll (Director)

Martin Freixas, Pau Vivancos, Marcos Figueruelo, Jordi Costas, Arthur Fung Sang, Ariel Bustamante, Daniele Freixas (Team)

 

Sound Design

Rodrigo Berg and Renata Roman

 

Exhibition Installation - Entre Eventos

 

Production

R.Godoy Marketing e Cultura Ltda

Regina Rosa (Coordination), Flavia Godoy(Assistant), Celeste Bartoletti (Administration)

 

Diagramming

Kaminari Comunicação - Ana Lucas

 

Press Coordination

Baobá Comunicação, Cultura e Conteúdo

 

Educational Services

Zebra5

Alberto Tembo (Coordination), Tatiana Arantes e Igor Ferreira Pires (Supervision),

Ana Paula Souza Santos, Conrado de Sousa Santos, Gemma Patrizia Maecellaro, Natan Clisma Barbosa da Silva, Renata da Rocha Britto, Rivaldo Santos Soares, Suelen Santana Silva, Tatiane Pereira, Thais Moraes Bezerra e Vinicius Ferrari Lombardi (Educators)

 

  • Shareshare
  • More
More images:
play_circle_outline
Picture credits: Victor Affaro
keyboard_arrow_right
close
close

Share

  • Facebook
  • Twitter
  • Google+
Click to copy link
close

Related Links

  • https://gutorequena.com/
  • http://www.sesc.com.br/
Works
(confidencial) Eco-Lodges
Works
Agüé House
Media
Atelier Marko Brajovic short film
Works
Community Schools of Rio Negro
Works
Mirante do Madada
Media
Domus 1027
Works
Temazcal
Works
Trikona House
Works
Natura Portal at Rock in Rio 2022
Works
Casa Proa
Works
Spider House
Media
CABIN FEVER
Works
LCA C-C Biofactory
Works
Natura PopUp Store in Rock in Rio 2022
Works
Monkey House
Works
Amphibious: living between water and land in the Amazon
Works
DINOSAUR – Patagotitan, the world's largest dinosaur!
Works
Floating Community Library Mamori
Works
ASHA House
Works
ROOTS Pavilion
Works
ARCA House
Media
The official catalog for the 17th International Architecture Exhibition asks: how will we live together?
Works
Barra Grande Patio House
Works
ELO Footbridge
Works
CAMPER TOGETHER - Milano
Works
Brazil Pavilion - EXPO Milano
Media
The Hinterland - Cabins, Love Shacks and Other Hide-Outs
Works
Folies Tropicales
Works
Vila da Terra
Educational
Workshops
Media
IN NATURE WE TRUST
Works
Opera Poranduba
Works
Parada Coca-Cola
Works
House C
Works
Eden Tree
Works
HOM
Educational
Lectures, Conferences and Symposiums
Works
NSDC
Media
Walls of Air
Works
The First Blow
Works
EMBRAER Pavilion
Works
Haenyeo
Works
Air Guitar - SP on Air
Works
Map Of My Body
Media
LiveTalks 2016
Works
Oasis Air Wick
Works
Heineken Bar and Stage
Educational
Co-Direction of the Architecture Association Visiting School Amazon - AAVSA
Works
Dekmantel
Works
Living With
Works
Blastu 2019
Works
Casa e Jardim Award 2019
Works
Urban Nature
Works
Hitchcock: Suspense Backstage
Media
MAGAZINES
Works
Live your House
Works
Monteiro Lobato's Wonderworld
Media
Hitchcock: Suspense Backstage
Works
O3 Pavilion
Works
Minúsculos
Works
Renato Russo
Works
HOMA Restaurant
Works
Herba
Works
CAMPER TOGETHER - Munich
Works
WAVE
Educational
Atelier by Nature
Works
Symphony from the Future
Educational
Talks by Nature
Works
Bamboo Tray
Works
Hermès Front Shop
Works
Fyodor's Performance Carousel
Educational
Direction of the Design Department - IED
Media
Design for Children
Educational
Systems by Nature
Media
Galeria da Arquitetura
Works
MADE
Educational
Teacher in Graduate and Post Graduate Courses
Media
Shoplifter!
Works
Francesco Vezzoli Cinerama
Works
Vila do Encantado
Educational
Belas Artes by Nature
Media
Na Rota do Design
Works
Taste the Fashion
Media
Goods 2
Works
Vila da Copa
Media
LiveTalks: Nature is our biggest inspiration
Works
BlastU
Works
A Long Journey
Media
Design Today!
Works
São Paulo Fashion Week
Works
Hermès Front Shop
Works
SPECTRUM – Cultura Inglesa 80 years
Works
Hermès Front Shop
Works
Montenegro Pavilion - EXPO Milano
Works
NSDC
Media
Grand Stand 5
Works
Hermés Front Shop
Media
Bamboo Lab
Works
François Truffaut - A Passionate Filmmaker
Media
Monolito Studio Arthur Casas
Works
Fantastic British World
Media
TV Arte 1
Works
Feel Yourself
Works
CAMPER TOGETHER - Hong Kong
Educational
Design by Nature
Works
Abril Cloud
Media
Metrópolis - TV Cultura
Works
David Bowie
Works
Driving my bike I re-discovered São Paulo
Works
Luna
Media
Brazilian Design - Lamps
Works
Liana
Media
Humus Space
Works
Collaboratory Miami 2015
Works
Como penso como
Media
Powershop 4 - Book
Media
Glam TV Show
Works
CAMPER TOGETHER - Melbourne
Works
Colors of Brazil
Works
Sustainable Brands
Works
40 years of Gloria Coelho
Media
Challenges of Brazilian sustainable design
Media
CATALOGUES
Media
KAZA Magazine
Media
TEDxTalks Amazônia
Works
Think with Google
Works
Design From Boundaries
Works
Stanley Kubrick
Works
NIKE Sport Festival
Media
Bamboo Magazine - Meditation Urban Pavilion
Media
Design and Biomimetics
Works
MADE
Media
Exhibition Design 2
Works
EXTACITY
Works
#Tuiteratura
Works
Design São Paulo
Media
The Creatives
Works
CAMPER TOGETHER - JK
Works
Hub Estrela and Hub Tortuga
Works
Escola São Paulo
Media
Grand Stand 4
Works
BRAZIL SA
Works
NIKE - Batalha das Quadras
Media
Design without Borders: The relationship between Nomadism and Sustainability
Works
SEBRAE Design Price - Brazilian Bienal of Design
Works
Art and Cinema through the posters
Media
Retrato Brasília
Works
Amado Gonzagão - Um Baião dos Dois
Media
Espaço Mix
Works
Diamond Table
Media
Newspapers
Works
APEX - Casa Brasil - Fuorisalone
Works
São Paulo Soundtrack
Works
Morfologicos
Works
Everstone Skin
Works
Luciana Caravello Gallery
Works
Stand Wacker
Works
Google Creative Box
Works
Nonno
Media
Camper - The Walking Society
Works
FirmaCasa Display
Works
#FUIPARASPELEMBREIDEVC
Works
Behind the window
Works
Installation for Mauricio Galante and Tal Lancman
Works
The Great Vodka River
Works
Somos Terra
Works
TEDx Amazon
Works
Behind the door
Works
Primary House for Wish Casa
Media
Eco Productos en la Arquitectura y el Diseno
Works
De Fio em Fio
Media
Nos Trinques - GNT
Works
Plugnplay Building
Media
Semillas/ Cidade 10 - Book
Works
Brazil Pavilion - EXPO China
Works
AP-I
Media
150 best apartment ideas
Works
PEQUE - 100% Made in Brazil!
Works
Anti mimetic
Media
Modern Bamboo Structures - Book
Educational
Food by Nature
Educational
Habitat Caracters
Works
B Offices
Educational
Architecture Intervention of Trans-territorial Taste
Works
Bamboo Ligature
Educational
Artesania Digital
Educational
BAMBOO LAB
Media
The Bamboo Book
keyboard_arrow_left close
keyboard_arrow_right