The exhibition "Colors of Brazil" is presented in the form of a multi-sensorial and immersive installation.
Installed in the center of OCA´s top floor, a great book pop-up opens its pages to the public, presenting the universe of textures and colors of Basso & Brooke.
To engage the audience in the magical world of Basso & Brooke, a narrative was created where each page is a playful and surreal tale: you are practically Alice.
From this concept, we developed the scenography narrative of eac...
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The exhibition "Colors of Brazil" is presented in the form of a multi-sensorial and immersive installation.
Installed in the center of OCA´s top floor, a great book pop-up opens its pages to the public, presenting the universe of textures and colors of Basso & Brooke.
To engage the audience in the magical world of Basso & Brooke, a narrative was created where each page is a playful and surreal tale: you are practically Alice.
From this concept, we developed the scenography narrative of each page along with Basso & Brooke, where our objects and forms inspired and were inspired by their graphics. The geometries, planes, objects and frenzy of colors impact the visitor and introduce him to an unprecedented aesthetic experience. Each page had its digital print on different substrates like wood, plastic, paper, hydraulic tile, cardboard and even neoprene. This demonstrates the great versatility of digital print and its possible applications.
The multi-faceted installation can be enjoyed freely by the public, both in the central pop-up book and in the panels that complete the exhibition, telling the creative process and community involvement through the project.
Commissioned by: Itaú, Havaianas
Achievement: Ministério da Cultura
Support: Abit, Apex Brasil, Casa Claudia, ELLE, Fernando Mendes Designer, Le Vin Bistro, TexBrasil
Format: Installation
Job description: set design
Institucional Support:
Museu da Cidade | OCA
Prefeitura Municipal de Fortaleza | Coordenadoria Especial de Políticas Públicas de Juventude
Secretaria Municipal de Cultura do Rio de Janeiro
Secretaria Municipal de Cultura de São Paulo
Secretaria de Estado de Cultura do Pará
Cultural Support:
CECIP - Centro de Criação de Imagem Popular
Centro de Formação Cultural Cidade Tiradentes
Espaço Cultural Casa das Onze Janelas
Itaú Cultural
Oi Kabum! Escola de Arte e Tecnologia
Rede CUCA
Sistema Integrado de Museus e Memoriais (SIM)
Idealization and Direction - Didi Rezende e Kalina Bourgeois
Curatorship - André Stolarski (in memoriam)
Photography Curatorship - Tuca Vieira
Creative Direction - Bruno Basso e Christopher Brooke [Studio Basso & Brooke]
Scenography: Atelier Marko Brajovic
Project team
Author: Atelier Marko Brajovic
Creative Director: Marko Brajovic
Project Director: Bruno Bezerra
Set up Coordinator: Beatriz Falleiros
Design: Andre Romitelli
Visual Communication: Adriana Alves
Production Coordinator: Tay Lopes
Production: arte3 assessoria produção e marketing cultural
Production Coordinator: Ana Helena Curti
Executive Producer: Julia Brandão
Production: Gabriel Pires de Camargo Curti
Graphic Production: Lília Góes
Local Assistant Producers
Adriele Silva da Silva | Belém
Marildo Montenegro | Fortaleza
Renata Canton | Rio de Janeiro
Visual Identity - ODA Estúdio
Video Artist - Cecília Lucchesi
Musical composition and interpretation - Vitor Araújo
Musical Consulting - André Bourgeois
Scenography set up - Maurizio Zelada
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