The project LIVING WITH presents a modular architecture composed by several spaces that comunicate between themselves and with the outside throughout the windows displays.
The free route at the pavilion, instigate the visitors to know different spaces, always giving privilege to the fluxes and the main viewpoints. At the strategic cross of the main "avenues" there's a big "plaza" giving visibility to the exhibited products and creating an oportunity of presentation.
Each space is treated a...
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The project LIVING WITH presents a modular architecture composed by several spaces that comunicate between themselves and with the outside throughout the windows displays.
The free route at the pavilion, instigate the visitors to know different spaces, always giving privilege to the fluxes and the main viewpoints. At the strategic cross of the main "avenues" there's a big "plaza" giving visibility to the exhibited products and creating an oportunity of presentation.
Each space is treated as a "gallery" receiving thus immersive installations that contextualize the products. The "living with" as an important and fundamental moment for nowadays and the social development and current and future lifestyle. The spaces organization provides as well an architectonic dimension of house/ building with internal patios and connections crossings of the related areas between the pavilions.
The structural latticed character of box and compensated closures express a clever architecture in set up/ disassembly technology and sustentable in the use of components prefabricated and reuse future.
Commissioned by: DOCOL
Format: Concept Stand
Job description: Concept, project, set design and set up coordination
Project Team
Autgor: Atelier Marko Brajovic
Creative Director: Marko Brajovic
Project Director: Bruno Bezerra
Project Coordinator: Camila de Oliveira
Architect Assistant: Adalberto de Paula, Mayra Shinzato, Daniel Locatelli, Andrea Aleksic
Production: Hybrida Production
Production Coor: Paula Thyse
Production Assistant: Giovanna Pirovani
Visual Communication
Graphic Design: Adriana Alves, Karina Aoki
Videos Campaign's TVS: VML
Musical Production: Hybrida Production, Nicolas Lupescu
Set Up and Scenography
Scenotechnic: Paleta Stands
Audio and Lighting Equipments: Maxi Áudio, Luz e Imagem
Tvs, montores e tablets: Pleno Locações/ ASAPH Soluções em tecnologia
Landscaping: Brasil Jardins
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