Nubank opened a new space dedicated to the rest and well-being of its Ultravioleta customers, located near gate 7 of Ibirapuera Park, in São Paulo. Designed by Atelier Marko Brajovic, the project transforms a listed piece of equipment within the park into an organic architectural work, inspired by the lush local vegetation. With a concept of biophilic architecture, Casa Nubank Ultravioleta presents a parametric facade that functions as an "organic skin", made of recyclable plastic wood. The obj...
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Nubank opened a new space dedicated to the rest and well-being of its Ultravioleta customers, located near gate 7 of Ibirapuera Park, in São Paulo. Designed by Atelier Marko Brajovic, the project transforms a listed piece of equipment within the park into an organic architectural work, inspired by the lush local vegetation. With a concept of biophilic architecture, Casa Nubank Ultravioleta presents a parametric facade that functions as an "organic skin", made of recyclable plastic wood. The objective is to harmoniously integrate the architecture with the park's lush natural environment, thus creating an interface that strengthens the connection between users and Ibirapuera. The structure has wide openings that promote interaction with the park's greenery and an external deck accessible to the public, equipped with armchairs, lounge chairs, drinking fountains for pets, areas for exercising and other outdoor activities. The minimalist furniture was carefully designed for the location, with cozy materials that integrate with technological solutions. The color palette, which mixes neutral tones with Nubank's characteristic deep purple, creates a unique and welcoming atmosphere.
Dentro da Casa, os visitantes podem desfrutar de um lounge confortável, com uma área de café e lanches, estações de trabalho com vista para o parque, vestiários totalmente equipados e lockers. O ambiente foi pensado para oferecer todo o conforto de um lar, com atenção especial à iluminação e ao som personalizado em cada vestiário. Um tronco tecnológico central complementa o design, através de uma tecnologia inovadora e delicada, recepcionando e mantendo informados os usuários. A Casa Nubank Ultravioleta foi concebida para proporcionar múltiplas experiências que abrangem descanso, bem-estar e trabalho, unindo sofisticação e acolhimento em um só lugar. Valorizar e estimular as práticas de bem estar e conexão com a natureza do Parque de Ibirapuera.
Author: Atelier Marko Brajovic
Creative Director: Marko Brajovic
Operational Director: Bruno Bezerra
Coordination: Kelen Giordani Tomazelli
BIM: Ticiane Alencar
Architects: Francis Berl, Priscila Sati. Luisa Marinho e Carolina Halpern
Communication: Mana Murphy
Photos: Eduardo Ohara
Production; Hybrida Production
Production Director: Guilherme Mariano Telles
Producers: Cristina Almeida e Gabriel Tunes
Tecnology: Estúdio Fehra
Accessibility Consultancy: Paula Dias
Execution: Construcap
carpentry: Stand By
Facade: Allpex
Visual Communication: Câmera Press e Casa do Braile