The theme of the installation is based on the idea of the cloud as a concept (virtual space where all the digital content of the publisger April is stored) and as a strategy for immersing the public in a multi-sensory and collective experience.
The design process of our Cloud is to unite the collective imagination in the natural way with the digital geometry of the polygons, thus creating an iconic object that integrates and communicates the identities of Abril's brands.
Commissioned by:...
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The theme of the installation is based on the idea of the cloud as a concept (virtual space where all the digital content of the publisger April is stored) and as a strategy for immersing the public in a multi-sensory and collective experience.
The design process of our Cloud is to unite the collective imagination in the natural way with the digital geometry of the polygons, thus creating an iconic object that integrates and communicates the identities of Abril's brands.
Commissioned by: Editora Abril
Format: Installation
Job description: set design
Project team
Author: Atelier Marko Brajovic
Creative Director: Marko Brajovic
Project Director: Bruno Bezerra
Assistant Architect: Lucas de Sordi
Production: Carolina Sodré (SH Eventos)
Costume Design: Bruna Delcarlo and Juliana Yoshie
Set-up: Case Ludico
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